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PARIKSHA LITE: A Faster Way To Prepare Better For Placements Online

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Pariksha Lite
Pariksha, an online placement preparation platform, has recently launched their new PWA aka Progressive Web App to provide on-the-go access to users on their mobile phones yet keeping the whole thing light on your data pack as well as on your phone memory.

You must be wondering what in the world is Progressive Web App now?

Well, the answer is pretty straight forward: Application-like user experience delivered on the Web. That’s it. PWAs don’t work like native apps which are hosted on Play Store or Apple Store. No need to install anything on your phones anymore. Just pull out the user experience & ease of use of mobile apps and put in your favorite browsers.

Now allow me to give a brief intro of what Pariksha does and what’s the hype all about?

Started in the dorm rooms of IIT Kanpur, Pariksha helps the students prepare better & faster for any exam with the help of technology. Through individual, government and academic subscriptions, members have access of top-quality preparation content from best instructors in the domain.

I managed to get in touch with Pariksha’s Associate Program Manager, Ms. Tanya Garg and bombarded her email with a questionnaire for the founders; and guess what I got all my answers. So here they are:

Q1. Why you started pariksha.co?

The dream is to have all the students in the country on our platform and making sure they are accurately evaluated in their selection exams. By this I mean, if you are attempting JEE or applying for a job in any company, your problem solving skills and proficiency should be the metric of judgement rather than the other proxies which could be the school or college where are you from, the city where you prepared or the experiences you have had in past. All these constraints should not stop someone from going into an IIT or IIM or getting a Job in Googles of the world. With the help of technology we want to make education more accessible, affordable and more engaging by personalising the whole preparation process.
Making sure your previous experiences don't count as a major factor when it comes to selection, is what we are trying to do.

Q2. In how many days you created the lite version of your website?

It took us 16 days to make the initial version of Pariksha lite once we decided to go forward with it. But deciding whether to go with PWA was a time taking affair.

Q3. Do you believe PWAs are the future?

When we thought of making a PWA for Pariksha, the major concern was whether we’ll be able to educate the users what exactly a PWA is. Considering the fact that user experience in mobile website has traditionally been very poor, users now don’t want to go for mobile web. But you can’t ignore the fact that mobile web lands more users than apps and that’s why you would have seen the return of mobile websites of Flipkart and Myntra. User Engagement was the key issue with mobile websites which PWA took care of. With Google pushing hard for its usage and development, we hope PWA will play a major role in acquiring users in developing markets like India.

Q4. What’s your take on Android Instant Apps which were showcased at Google’s I/O 2016 Developer Conference?

PWAs and Instant apps are both made to bridge the gap between a web browser and a native android app. While PWA is approaching towards browser end, Instant Apps is doing the same from Native Apps end. Until Google search is not replaced with Play store search as the primary search for most of the users, I believe, PWAs are the way to go.

Q5. If the need arises will you launch native apps for Android and iOS in future?

We are living in times where we witness change in technology on a daily basis. We are betting on PWA, but it is a calculated risk. Reaching out to users and educating them still remains the key challenge. With Facebook, Twitter and other key social media companies switching to their own internal browsers, push from Google won’t suffice. User adoption will be the key in deciding the future mobile plans for Pariksha. If the need be, we are open towards launching native mobile apps. 

I also did a full review of lite version of their website and made a video especially for my readers. If you want to watch how the lite version works and what Pariksha is having in store for you then do check out the review video which is right below.

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